Guy Kawasaki on the Art of Enchantment

I came across Guy Kawasaki on the Art of Enchantment (see video below) where Brian Solis talks with Guy Kawasaki, former chief evangelist of Apple, about enchantment which is the title of Guy’s latest book. It’s a very interesting conversation, 28 minutes long and interesting all the way.

Guy Kawasaki talks about the important three pillars of Enchantment:
•  be likeable
•  be trustworthy
•  have a great service/product/idea

During the conversation about enchantment they talk about companies such as Apple, Zappos, Virgin Airlines, ATT and Verizon. An interesting comment from Guy about Apple, “they are an antisocial company.”

When talking about social media like Twitter and Facebook they mention it’s all about “me” with us in the center, as in social MEdia.

Key words that I noted are influence, empowered, intention, emotion and relationships (with customers).

The book: Guy Kawasaki and Enchantment
Guy’s book is titled “Enchantment – The Art of Changing Hearts, Minds and Actions”. I’m currently reading it and will be back with a short review.

The video: Guy Kawasaki and Brian Solis on the Art of Enchantment


  1. Wenda Meijerink

    Interesting talk, interesting people. I like the way Brian Solis takes an interview. And I’m looking forward to your review of the book!

    • Bengt

      Brian Solis is great at interviews, it turns into conversations instead of just questions and answers.

      I like the Enchantment book and will soon have finished it.

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