I came across Guy Kawasaki on the Art of Enchantment (see video below) where Brian Solis talks with Guy Kawasaki, former chief evangelist of Apple, about enchantment which is the title of Guy’s latest book. It’s a very interesting conversation, 28 minutes long and interesting all the way.
Guy Kawasaki talks about the important three pillars of Enchantment:
• be likeable
• be trustworthy
• have a great service/product/idea
During the conversation about enchantment they talk about companies such as Apple, Zappos, Virgin Airlines, ATT and Verizon. An interesting comment from Guy about Apple, “they are an antisocial company.”
When talking about social media like Twitter and Facebook they mention it’s all about “me” with us in the center, as in social MEdia.
Key words that I noted are influence, empowered, intention, emotion and relationships (with customers).
The book: Guy Kawasaki and Enchantment
Guy’s book is titled “Enchantment – The Art of Changing Hearts, Minds and Actions”. I’m currently reading it and will be back with a short review.
The video: Guy Kawasaki and Brian Solis on the Art of Enchantment
I go back to three words instead of five, I extend what some of my three words stand for. In no specific order they are:
Trust means to trust my inner voice, to build trust and to be trustworthy.
Connect goes outwards (connect to more people in real life and virtually, be visible and valuable) as well as inwards (connect to my inner self). I include creating relationships and to collaborate, together we can achieve more.
Grow covers to grow my business and to grow as person. It includes to learn and share. I am a life long learner, sharing knowledge and ideas is fun. I also include nourish, without that nothing will grow.
My words work well as corners in a triangle, they complete each other and none is more important than the other. My words will guide my actions during the year, it’s easy to check back to them and see if I’m aligned with them or not.
Three Words Elsewhere
Chris Brogan posted My 3 Words for 2011 where he also lists words other have sent him. Mich Sineath created a wordle based on that post, it’s interesting to see which words that stand out.
I list my three key words in Ready for 2010: Trust means to trust my inner voice, to build trust and to be trustworthy. Connect goes outwards (connect to more people in real life and virtually, be visible and valuable) as well as inwards (connect to my inner self). Grow covers to grow my business and to grow as person. It includes to learn and share. I am a life long learner, sharing knowledge and ideas is fun.
Joanna Young has a different approach and picks A Word to Last the Year. Her single word is rhythm and I really like that choice. Some of what rhythm brings to Joanna’s mind are things I like to do too: Walk, Write, Go outside, Go gently, Go with the flow, Trust in the natural cycle of things, Move between different projects I’m working on.
Juliana Finch at write. play. repeat. posts her choice in If you could choose one word…, it’s nourish. I like that too, nourish goes well with my three words above and with what I want to achieve.
I’ve been thinking about how to deal with my words for 2010, shall I stick with my original three or shall I add rhytm and nourish which gives me a full hand? In the end I decided to go for five, to me they integrate very well with my first three words and help me stay on track.
Adding nourish and rhythm actually helped me decide about leaving Inside the Third Tribe. Staying would have helped me grow my blog faster but I risked loosing my rhythm.