Tag: Networking

Guy Kawasaki on the Art of Enchantment

I came across Guy Kawasaki on the Art of Enchantment (see video below) where Brian Solis talks with Guy Kawasaki, former chief evangelist of Apple, about enchantment which is the title of Guy’s latest book. It’s a very interesting conversation, 28 minutes long and interesting all the way.

Guy Kawasaki talks about the important three pillars of Enchantment:
•  be likeable
•  be trustworthy
•  have a great service/product/idea

During the conversation about enchantment they talk about companies such as Apple, Zappos, Virgin Airlines, ATT and Verizon. An interesting comment from Guy about Apple, “they are an antisocial company.”

When talking about social media like Twitter and Facebook they mention it’s all about “me” with us in the center, as in social MEdia.

Key words that I noted are influence, empowered, intention, emotion and relationships (with customers).

The book: Guy Kawasaki and Enchantment
Guy’s book is titled “Enchantment – The Art of Changing Hearts, Minds and Actions”. I’m currently reading it and will be back with a short review.

The video: Guy Kawasaki and Brian Solis on the Art of Enchantment

BNI Star Lund

I have heard of BNI (Business Network International), “the World’s Largest Business Networking, Referrals and Word of Mouth Marketing Organization”, before but today I attended my first meeting.

BNI is the largest business networking organization in the world. We offer members the opportunity to share ideas, contacts and most importantly, business referrals.

I was invited as guest and it was really interesting to take part. It was a highly structured meeting. Each team member got one minute for an introduction and a search (such as a person they want to get in touch with). The guests also get their one minute each after all team members have done their minutes. Then there was a ten minutes presentation by one of the team members followed by everyone reporting what they had done during the week that was BNI-related. The meeting was held over breakfast and took 1.5 hour, very effective use of time.

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