Seth Godin has published a free e-book titled ‘Money for nothing (and your clicks for free)’. Quotes from his post:
There’s an enormous amount of superstition about what makes some pages rank high while others languish. When you look at the actual figures, though, much of that fades away.
It turns out that the new playing field enforced by the search engines is eliminating many of the shortcuts that used to be effective. In other words, the best way is the long way.
The long way is to create content that is updated, unique and useful.
Those three U’s are not that simple. Useful and updated are the easy ones, unique is a different issue. The e-book is short but food for thought and includes links that shows more about what Seth means.
Read Seth’s post.
This was originally posted at another (now extinct) blog of mine.