All I am really an expert at is being stupid and learning from it….I have become an expert at not making the same mistake twice, and learning from every stupid thing I have ever done.
I have read many bestseller business books over the years and I do agree with Larry:
There are simply no secrets. When you see the word “secret” you should run! And when you hear that someone has a brand new concept for how to be successful, beware. You don’t need anything brand new; you need to go back to the old and simple stuff that makes sense.
Instead of 500 books about the secrets of customer service, try this: Be nice. Say thank you. A secret? I hope not. Isn’t that all you are looking for in a transaction?
Instead of 600 books on the secrets of selling, try this: Ask. Just ask people to buy. Ask, ask, ask, ask, and ask. Become a master asker.
Instead of 700 books about the secrets of leadership, try this: lead. Get out in front of people and give them something to follow.
Larry ends his manifesto with Larry´s Truths about Business
+ Attitude doesn’t matter.
+ Who cares if your employees are happy?
+ You don’t have to love your job—but it helps.
+ Not firing people is a cancer on your business.
+ Do the right thing no matter what.
When it comes to knowing if something is the right or wrong thing, simply trust your instinct. Larry puts it like this: “If you have to ask, it’s the wrong thing”.