Stop writing for everyone

I came across ‘Content is King’ and other reasons you shouldn’t write online. That’s to me an odd title for a post about finding your voice and audience. What especially caught my attention is this:

It’s time to stop writing for everyone, and start using your words to really say something.

I like this one too:

The best writing addresses some universal truth—it helps teach, inform, or just plain old entertain your audience.

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