Chris Brogan writes about How Communication Skills Power Your Performance and gives great tips around emails. It goes from having concise subject lines and easy to understand context to making emails easy to read (short paragraphs, lists etc). The post ends with this tip:

One last thing: a call to action is rarely useful at the end of an email. It works fine on a blog, but in an email, make all your “asks” at the top. Making me fish through 779 words to find your request to me is a slog. Start with that at the top even if you have to fill in the story so that I understand what you’re asking of me.

Seth Godin has created an excellent Email checklist. Read it and follow it. It will please those that get your emails.

Then there is the basic rule – don’t waste other people’s time. Only email those that really need what’s in the mail.

People in the To-field can be expected to act on the mail. Those that get a mail as CC get it as information only and are not required to take any action.

Seth Godin touches on the topic of blind-copies (BCC). Avoid that, it might backfire when people find out that you are not open and honest about who gets your emails.

This was originally posted at Forty Plus Two, another blog of mine.

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